BMW Group plant Oxford asked G2 to devise and run several on-site roadshows to communicate to 5,000 employees building the Mini. The " Making our Future" shows ran both at the factory exhibition centre and also on the factory floors.

We have launched several new models to the workforce including the Mini Convertible. To celebrate the remake of the Italian Job film we set up a temporary cinema in the factory to run previews of the film, complete with popcorn and soft drinks.

Another internal event employed Fith Gear televsion presenter Tiff Needell to host a series of shows providing an update on the Mini marketing activity around the world.

" Its always good to work with people who know what they are doing" Internal Communications Manager, Plant Oxford.

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